Magpie: The Swiss Army Knife of SEO Tools

Magpie is a free SEO tool for on-the-fly page audits, troubleshooting, and spot checking technical and on-page elements such as broken links and client side rendered (CSR) content - all in your browser's sidebar

See What Magpie Shows You In Seconds

Explore the Magpie Browser Extension Before You Install It

Identify Javascript-Rendered Content

Uncover text elements that only exist on the rendered page to see if your most-important content is missing from the response HTML. Magpie enables you to explore and download a list of these CSR text nodes, as well as highlighting them directly on the page.

Check Titles and Meta Description In A Flash

Keep Magpie open in your browser window and you can check the H1, page title, and metadata of any page without reopening the extension.

Match Page URL to the Canonical and Monitor Redirects

Check that links and search results are directing users to the correct page, and identify mismatches between page urls and canconical urls that can lead to duplicate content issues.

Check Meta Robots, X-Robots Directives, and the Robots.txt File

Checking indexing issues? Magpie shows you a page's meta robot and x-robot configuration in the first tab. It also gives you a link to the site's robots.txt (if it exists).

Verify Sitemaps and RSS Feeds

Sitemaps act as the roadmap to a site, helping the search engines crawl and index the site content more efficiently. Magpie also shows the RSS and Atom feeds, which are useful when exploring Google Discover issues.

Check Internal And External Link Status and Image Alt Text

Magpie can help you identify broken internal and external links and download them in a links report. It will also highlight the images on a page and tell you whether they have alt text (another report that can be downloaded).

Inspect the Structured Data

Magpie automatically detects if a page has Structured Data (JSON-LD, Microdata and/or RDFa) and displays it in a easy-to-read format. This will help you see if it contains all the necessary labels for the page to display properly in the SERPs.

CrUX Report

One week it's in, the next, it's out. We find the CrUX Report useful for detecting and understanding page load issues and UX problems that frustrate users (and increase bounce rates).

Magpie SEO Extension